Email marketing is a key strategy for businesses to connect with their customers and increase sales. However, with so many email marketing tools available, it can be challenging to know which one to choose.
Two of the most popular options are GetResponse vs Mailchimp. In this article, we’ll compare the two and help you decide which one is best for your needs.
1. Introduction – Getresponse vs Mailchimp
Email marketing has been proven to be an effective way to reach out to customers and drive sales. But with so many email marketing tools available, how do you choose the right one for your business?
In this article, we’ll compare two of the most popular email marketing tools: GetResponse vs Mailchimp.
We’ll examine their features, pricing, ease of use, customer support, and more to help you make an informed decision.
2. Overview of GetResponse vs Mailchimp
GetResponse and Mailchimp are both popular email marketing tools that allow you to create and send emails to your subscribers.
GetResponse has been around since 1999 and has evolved into a comprehensive marketing automation platform.
Mailchimp, on the other hand, was founded in 2001 and has grown into a more comprehensive marketing platform that includes email marketing, social media advertising, landing pages, and more.
3. Pricing and Plans
GetResponse Pricing
GetResponse offers a range of pricing plans based on the number of subscribers you have. Prices start at $15 per month for up to 1,000 subscribers and go up to $1,199 per month for up to 100,000 subscribers.
They also offer a 30-day free trial, which allows you to test out the platform before committing.
GET A 30-DAY FREE TRIAL OF GETRESPONSE HERE
Mailchimp Pricing
Mailchimp also offers a range of pricing plans based on the number of subscribers you have. Prices start at $9.99 per month for up to 500 subscribers and go up to $299 per month for up to 200,000 subscribers.
They also offer a free plan for up to 2,000 subscribers, although this plan has limited features.
4. Features
GetResponse Features
GetResponse offers a wide range of features, including:
- Email marketing campaigns
- Landing pages
- Webinars
- Marketing automation
- E-commerce tools
- CRM integration
- Social media integration
- Advanced reporting
- A/B testing
- SMS marketing
Mailchimp Features
Mailchimp also offers a range of features, including:
- Email marketing campaigns
- Landing pages
- Social media advertising
- Postcards
- CRM integration
- Marketing automation
- E-commerce tools
- A/B testing
- Analytics and reporting
- Surveys
5. Email Templates
Both GetResponse and Mailchimp offer a variety of email templates that you can use to create your campaigns. GetResponse offers over 500 templates, while Mailchimp offers over 100. Both platforms allow you to customize the templates to match your branding.
6. Ease of Use
Both GetResponse and Mailchimp are relatively easy to use, with intuitive drag-and-drop editors for creating emails and landing pages.
However, some users may prefer one platform’s interface over the other. GetResponse’s interface is clean and straightforward, with a focus on functionality. Mailchimp’s interface is more colorful and playful, but some users may find it less intuitive.
7. Integrations
GetResponse and Mailchimp both offer a wide range of integrations with other marketing tools and platforms. GetResponse integrates with over 150 different tools, including Salesforce, Shopify, and WordPress.
Mailchimp integrates with over 300 different tools, including Salesforce, Shopify, and Facebook.
8. Customer Support
Both GetResponse and Mailchimp offer customer support via email, phone, and live chat. GetResponse also offers 24/7 live support, while Mailchimp’s live support is available Monday through Friday, from 9 am to 5 pm Eastern Time.
9. Deliverability
One of the most important factors in email marketing is deliverability, or the ability to get your emails into your subscribers’ inboxes.
Both GetResponse and Mailchimp have good deliverability rates, but GetResponse claims to have a slightly higher rate.
10. A/B Testing
A/B testing, or split testing, allows you to test different versions of your emails to see which one performs better.
Both GetResponse and Mailchimp offer A/B testing, but GetResponse’s A/B testing is more comprehensive, allowing you to test subject lines, send times, and more.
11. Analytics and Reporting
Both GetResponse and Mailchimp offer detailed analytics and reporting, allowing you to track open rates, click-through rates, and other important metrics.
However, GetResponse’s reporting is more robust, allowing you to track website traffic, social media engagement, and more.
12. Security
Both GetResponse and Mailchimp take security seriously and offer a range of security features, such as two-factor authentication and encryption.
However, GetResponse is more transparent about its security practices and has achieved several industry certifications, such as ISO 27001 and SOC 2.
13. Pros and Cons
GetResponse Pros:
- Comprehensive marketing automation features
- 24/7 live support
- Good deliverability rates
- Robust A/B testing
- Transparent security practices
- GetResponse Cons:
- Interface may not be as visually appealing to some users
- No free plan available
- Mailchimp Pros:
- Comprehensive marketing platform, including social media advertising and landing pages
- Free plan available for up to 2,000 subscribers
- Good deliverability rates
- Integrates with over 300 different tools
Mailchimp Cons:
- Limited features on free plan
- Live support only available during business hours
- Reporting and analytics not as robust as GetResponse’s
14. Conclusion
Both GetResponse and Mailchimp are powerful email marketing tools with a wide range of features and integrations.
Ultimately, the choice between the two will depend on your specific needs and preferences.
If you’re looking for a comprehensive marketing automation platform with 24/7 support and robust A/B testing, GetResponse may be the better choice for you.
If you’re looking for a more comprehensive marketing platform that includes social media advertising and landing pages, and a free plan for smaller subscriber lists, Mailchimp may be the better choice for you.
GetResponse – Our #1 Pick In Top Email Marketing Platforms In 2023
GetResponse is an all-in-one online marketing platform that includes email marketing, landing pages, webinars, and marketing automation. It has been around for more than 20 years and has more than 350,000 customers in 183 countries.
GET A 30-DAY FREE TRIAL OF GETRESPONSE HERE
15. FAQs
Can I switch from one platform to the other if I’m not satisfied with my choice?
Yes, both GetResponse and Mailchimp allow you to import and export your subscriber list, so you can switch between platforms if you need to.
2. Is there a limit to the number of emails I can send with GetResponse or Mailchimp?
Both platforms have limits on the number of emails you can send per month, based on the pricing plan you choose. However, both platforms offer the ability to purchase additional email credits if you need to exceed your monthly limit.
3. Does GetResponse offer any free plans?
No, GetResponse does not offer a free plan, but they do offer a 30-day free trial so you can test out the platform before committing to a paid plan.
4. Can I use GetResponse or Mailchimp for SMS marketing?
Yes, both platforms offer SMS marketing as an additional feature, but this feature may not be available on all pricing plans.
5. Which platform has better deliverability rates?
Both GetResponse and Mailchimp have good deliverability rates, but GetResponse claims to have a slightly higher rate. However, the actual deliverability rate may vary depending on a variety of factors, such as your email content and subscriber list quality.
