As digital marketing continues to evolve, email marketing remains an essential tool for businesses to reach their target audience. According to research, email marketing has an average ROI of $42 for every $1 spent, making it one of the most effective ways to generate leads, increase conversions, and grow revenue.
With several top email marketing platforms available, finding the right one for your business can be a daunting task. In this article, we’ll take a comprehensive look at the top email marketing platforms available in 2023, their features, pricing, and what sets them apart from the competition.
GetResponse Review – Our #1 Pick In Top Email Marketing Platforms
GetResponse is an all-in-one online marketing platform that includes email marketing, landing pages, webinars, and marketing automation. It has been around for more than 20 years and has more than 350,000 customers in 183 countries.
Getresponse Features:
GetResponse offers a wide range of features for email marketing, including autoresponders, email templates, landing pages, A/B testing, list management, and advanced analytics. In addition, GetResponse offers marketing automation features that allow you to create complex workflows based on subscriber behavior, lead scoring, and more.
Ease of Use:
GetResponse has a user-friendly interface that is easy to navigate, even for beginners. The drag-and-drop email editor makes it easy to create professional-looking emails without any coding skills. GetResponse also offers a mobile app, so you can manage your email campaigns on-the-go.
Integrations:
GetResponse integrates with more than 150 different tools, including WordPress, Salesforce, Shopify, and PayPal. This makes it easy to connect your email marketing campaigns with other tools you may be using for your business.
Getresponse Pricing:
GetResponse offers a 30-day free trial, after which the pricing starts at $15/month for the Basic plan, which includes email marketing and basic automation features. The Plus plan starts at $49/month and includes more advanced automation features, webinars, and up to 5 sales funnels.
The Professional plan starts at $99/month and includes all the features of the Plus plan, as well as unlimited sales funnels, webinar funnels, and paid webinars.
HubSpot Email Marketing Review
HubSpot Email Marketing is an all-in-one marketing platform that offers a suite of tools to help businesses create, manage, and optimize their email campaigns. With HubSpot Email Marketing, users can create personalized email campaigns, segment their audience, and track the performance of their campaigns.
The platform also offers advanced features such as A/B testing, automation, and analytics.
HubSpot Pricing:
HubSpot Email Marketing offers a free plan, as well as paid plans starting at $50/month.
Mailchimp Review
Mailchimp is a popular email marketing platform that offers a user-friendly interface, a wide range of integrations, and advanced automation features. With Mailchimp, users can create beautiful email campaigns, segment their audience, and track the performance of their campaigns.
The platform also offers features such as A/B testing, automation, and analytics.
Mailchimp Pricing:
Mailchimp offers a free plan, as well as paid plans starting at $9.99/month.
Constant Contact Review – Our #2 Pick In Top Email Marketing Platforms
Constant Contact is an email marketing platform that is designed for small businesses. It has been around for more than 20 years and has more than 650,000 customers at the time of writing this article.
Constant Contact is an email marketing platform that offers a wide range of features for businesses of all sizes. With Constant Contact, users can create professional-looking email campaigns, segment their audience, and track the performance of their campaigns. The platform also offers features such as A/B testing, automation, and analytics.
Features:
Constant Contact offers a wide range of features for email marketing, including customizable templates, list segmentation, social media integration, and real-time reporting. In addition, Constant Contact offers event marketing and social media marketing features to help small businesses grow their customer base.
Ease of Use:
Constant Contact has a user-friendly interface that is easy to navigate. The drag-and-drop email editor makes it easy to create professional-looking emails without any coding skills. Constant Contact also offers a mobile app, so you can manage your email campaigns on-the-go.
Integrations:
Constant Contact integrates with a variety of tools, including Shopify, WordPress, and Salesforce. This makes it easy to connect your email marketing campaigns with other tools you may be using for your business.
Constant Contact Pricing:
Constant Contact offers a 60-day free trial, after which the pricing starts at $20/month for the Email plan, which includes email marketing features such as list segmentation, email templates, and real-time reporting. The Email Plus plan starts at $45/month and includes more advanced features such as automation, surveys, and polls.
Sendinblue Review
Sendinblue is an all-in-one email marketing platform that offers a range of tools to help businesses create, manage, and optimize their email campaigns. With Sendinblue, users can create personalized email campaigns, segment their audience, and track the performance of their campaigns.
The platform also offers advanced features such as A/B testing, automation, and analytics.
Sendinblue Pricing:
Sendinblue offers a free plan, as well as paid plans starting at $25/month.
ConvertKit Review
ConvertKit is an email marketing platform designed specifically for bloggers, creators, and online entrepreneurs. With ConvertKit, users can create targeted email campaigns, segment their audience, and track the performance of their campaigns. The platform also offers advanced features such as automation and analytics.
ConvertKit Pricing:
ConvertKit offers a free plan, as well as paid plans starting at $29/month.
Campaign Monitor Review
Campaign Monitor is an email marketing platform that offers a range of features for businesses of all sizes. With Campaign Monitor, users can create beautiful email campaigns, segment their audience, and track the performance of their campaigns. The platform also offers advanced features such as A/B testing, automation, and analytics.
Campaign Monitor Pricing:
Campaign Monitor offers a variety of pricing plans to meet the needs of different businesses. The pricing is based on the number of subscribers and the features you need.
The Basic plan starts at $9/month and includes basic email marketing features such as automation, email builder, and analytics.
The Unlimited plan, on the other hand, starts at $29/month and includes more advanced features such as A/B testing, time-zone sending, and priority support.
FAQs About Email Marketing
Q1. What is the best email marketing platform for beginners?
A1. Getresponse and Constant Contact are excellent email marketing platforms for beginners. They offer a user-friendly interface, customizable templates, automation, personalization, segmentation, and analytics.
Q2. Is email marketing still relevant in 2023?
A2. Yes, email marketing is still a relevant and effective tool to connect with your audience and drive conversions.
Conclusion
Choosing the right email marketing platform is crucial for the success of your business. Each of the email platforms we reviewed in this article has its own unique features and benefits.
HubSpot is an all-in-one marketing platform that offers powerful email marketing features, but it comes with a higher price tag.
Mailchimp is a popular choice for small businesses because of its user-friendly interface and affordable pricing.
Campaign Monitor is a great choice for businesses that want advanced features and customizable templates.
GetResponse offers a wide range of features that can help you 10x your business online.
